Beeline
Director, Product Marketing and Presales
- Built and maintained an agentic marketing web application with Claude Code to serve as the company's social media manager, content generator, outreach engine, and marketing analytics platform
- Created and implemented partner referral and feature upsell programs, strengthening partner engagement and driving revenue opportunities
- Managed budget and allocated resources for diverse projects in GTM organization, ensuring alignment with strategic goals and maximizing project outcomes
Senior Manager, Product Marketing and Presales
- Developed and executed comprehensive marketing strategy for JoinedUp, covering advertising, campaigns, messaging, sales enablement, events, and customer marketing
- Repositioned the JoinedUp platform into a new market, transitioning the base annual subscription costs 16x in value
- Optimized digital content for AEO and SEO, driving a 138% increase in web traffic in three months
- Full design and implementation of a dedicated demo environment with automated data refresh and agentic customization workflows
Senior Product Manager, Platform
- Developed cross-functional discovery and prioritization strategy, aligning feature development with architecture upgrades
- Executed roadmap development and delivery for core platform capabilities to meet strategic objectives
- Member of JoinedUp steering committee, tasked with guiding product vision discussions with key strategic clients