Projects

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Selected work

In-house platform

Agentic Marketing and Account Management Platform

An agentic web application, built with Claude Code, that runs as the social media manager, content generator, outreach engine, and analytics platform for a B2B SaaS go-to-market team. It is in daily production use.

  • Social media manager
  • Content generator
  • Outreach engine
  • Marketing analytics platform

Founding teamOctober 2025 to present

VepidAI

AI made applying free, and that broke screening: CVs can be generated to match any job description and even video submissions are often read from a script. VepidAI answers volume with volume. It plugs into an existing ATS over MCP, annotates incoming CVs, runs bulk voice interviews in parallel against a rubric the recruiter sets, and hands back a ranked shortlist with the evidence attached. Agents do the work, humans make the hire.

  • CV annotation and highlighting
  • Bulk parallel voice interviews
  • Rubric-based scoring
  • MCP-native ATS integration
  • Human checkpoints at every stage
  • Full audit trail

vepid.ai →

Personal agents

Exam prep

Sailing theory study tools

A flashcard deck, a multiple-choice question bank, and a weakest-first topic ranking, all drafted from the course manual for the International Certificate of Competence. The source is a 398-page scanned PDF with no extractable text, so it was read a chunk at a time, and every card and question cites the page it came from.

modules
25
questions
702
glossary terms
313
  • Flashcards by topic
  • Multiple choice drills
  • Per-topic scoring, weakest first
  • Targeted quizzes on any module

The drills themselves are private. They are generated from a copyrighted course manual, so only the description of them is public.

City and travel guide

Next Spot

In beta, by invitation. Ask me on LinkedIn.

My personal city and travel guide. Every place saved across my Google Maps lists is on one map and in one searchable table: restaurants, bars, beaches, museums and coffee shops that I have been to or want to go to.

A chat answers the question a saved list cannot: somewhere near here, at this price, in this mood, that I have not been to. It works out what is nearby in code rather than asking a model to find it.

When nothing saved fits, it looks further. First come the guides I follow: Time Out, the Michelin guide, Roadbook, Anthony Bourdain's visits and named local blogs. Then the wider web.

A new place fills itself in from a Google Maps link, and anything I want to know more about is queued for a research agent that reads the guides and cites the line.

  • Every saved place on one map, filtered by city, list and category
  • Chat that answers from the saved list first
  • Research from chosen guides, then the wider web
  • Suggestions checked against trusted sources, with a citation
  • Add a place from a Google Maps link
  • Visit log with ratings and notes

Read-only access for invited guests

Also building

Portfolio and shop

Kristin Esterley Studio

An online portfolio and shop for my mother, a ceramics and fiber artist working in Chapel Hill, North Carolina. It brings the work together in one place to browse and sells directly from it, rather than renting an audience from a marketplace. The site is still in progress and not yet open.

kristinesterleystudio.com, in progress →